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Chris

C8 Partner - Creative Director

Expertise:

  • Creative Director

  • Digital Marketing Strategist

  • Digital Designer

  • Marketing and Brand Messaging

  • Integrated Marketing

  • Customer Experience  

  • Social Media Marketing 

Availability:

May for FT, PT and Fractional 

A Bit About Chris

Chris is well versed storyteller with a focus in content. She's adept at creative development and strategy, storytelling, insight fueled ideation, and overseeing production/post. Her most recent projects included experiential tool kits and XM events for Anheuser Busch and CocaCola Company.

 

Chris is so small business owner of a floral design studio, Flower Song LA, and a dive bar on the Jersey shore, Nip N Tuck Bar & Grill Non-professionally, Chris is a Second City improv & writing alum, a yoga teacher, a sailor, snowboarder and mixed media artist.

Highlighted Experience

October 2023 - Present

April 2023 - Present

March 2020 - Present

September 2019 - Present

August 2022 - April 2023

2022

2021 - 2022

2020

2018 - 2019

2016 - 2018

2015 - 2016

January 2005 - March 2007

C8 Partner with theProCollective 

Songsaa Hawaii Beauty Product Advisor 

Nip N Tuck Dive Bar Owner 

Strong Female Lead Creative Owner 

Salt Executive Creative Director 

  • Led U creative for Anheuser Busch and CocaCola

  • XM-Experiential Marketing

  • Content & Brand Messaging

Day One Agency Vice President of Story

  • Led content development and story for American Express & Delta Airlines on an AR experience / tour of the retired 747 that created Amex's new Delta Reserve Card

  • ​Led social content and creative development and strategy for Beam Suntory's Tres Generaciones Tequila brand relaunch​

Designit Creative Director

  • Led content and messaging development for Cisco Webex

  • Campaign Creative Director for Microsoft

  • Agency and Brand redesign for Designit & Kindred at Home

Known Agency Creative Strategist

  • Led Creative and Social Strategy for HBO Max, Rockefeller Center, Netflix and TBS Network

Fusion Media Group Executive Creative Director

  • Oversaw two award winning content studios: The Onion Labs and Studio@Gizmodo, as well as the design team, the events team and the creative operations team

  • Led the development and production of premium entertainment for brands including original video, podcast and film

Sony Music Entertainment SVP, Head of Branded Entertainment

  • Astronauts Wanted was a youth-focused content development and IP company who creates premium programming that puts story first while tapping the zeitgeist of the youth experience. Astronauts Wanted was a joint venture between Judy McGrath, former Chairperson/CEO MTV Networks, and Sony Music Entertainment

    • Head of Branded Division and lead creative for brand powered productions

    • Led content strategy and concept development from idea to execution

    • Oversaw generational research efforts

    • Spearheaded industry events & company marketing

Studio 71 SVP, Head of Creative Lab

  • Developed a full-service creative studio and content strategy department

  • Led team of 4 key capabilities: Creative, Marketing, Strategy & Channel Services (Optimization/Analytics/Reporting); hired, mentored and trained all staff in their individual discipline

  • Reported to CEO and led new business development/creative pitches for all work pertaining to long-term content strategy and the creation of original branded entertainment

  • Provided in-depth strategic analysis and insight to top-tier influencer talent

  • Clients included Anheuser-Busch, Esteé Lauder Companies (Smashbox, Glamglow), NBCU (Tonight Show w/Jimmy Fallon, Meredith Viera Show, 'Harry'), Spike TV's Lip Sync Battle, MTV Braless and several others

Digitas North America VP, Social Content & Creative Strategy

  • Led Creative, Audience & Content Strategy from concept development to execution

  • Collaborated with SVP on staffing, training, team structure & agency product development

  • Guides creative, media, analytics, account & production teams with strategy & execution

  • Led influencer integration efforts on several campaigns

  • Creator & Executive Producer of first agency podcast, Sometimes On

  • Clients Include: American Express, Travelers, Comcast, Accenture, L’Oreal USA (L’Oreal Paris, Lancome, Maybeline, Garnier & ~20 other brands)

Skillset, Experience & Capabilities

Creative Direction & Leadership · Digital Marketing · Digital and Creative Project and Campaign Leadership · Team Leadership · Social Media Marketing · Digital Strategy· Presentation Design & Development · Integrated Marketing · Brand Design, Development and Messaging · Experiential Marketing · Website Design Management (Creative & Design) · Content and Messaging Development · Brand Management

Industries

Agency & Creative · Digital · Entertainment · Health & Life Sciences · High-Tech · Beauty & Cosmetics · Financial Services · Retail · Beverage

Education, Awards & Acknowledgements

School of Visual Arts

Bachelor of Fine Arts (BFA), Fine Arts

Adobe Omniture
Adobe

Monmouth University

Communications, Psychology

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