Chris
C8 Partner - Creative Director
Expertise:
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Creative Director
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Digital Marketing Strategist
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Digital Designer
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Marketing and Brand Messaging
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Integrated Marketing
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Customer Experience
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Social Media Marketing
Availability:
June for PT and Fractional
A Bit About Chris
Chris is well versed storyteller with a focus in content. She's adept at creative development and strategy, storytelling, insight fueled ideation, and overseeing production/post. Her most recent projects included experiential tool kits and XM events for Anheuser Busch and CocaCola Company.
Chris is so small business owner of a floral design studio, Flower Song LA, and a dive bar on the Jersey shore, Nip N Tuck Bar & Grill Non-professionally, Chris is a Second City improv & writing alum, a yoga teacher, a sailor, snowboarder and mixed media artist.
Highlighted Experience
October 2023 - Present
April 2023 - Present
March 2020 - Present
September 2019 - Present
August 2022 - April 2023
2022
2021 - 2022
2020
2018 - 2019
2016 - 2018
2015 - 2016
January 2005 - March 2007
C8 Partner with theProCollective
Songsaa Hawaii Beauty Product Advisor
Nip N Tuck Dive Bar Owner
Strong Female Lead Creative Owner
Salt Executive Creative Director
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Led U creative for Anheuser Busch and CocaCola
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XM-Experiential Marketing
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Content & Brand Messaging
Day One Agency Vice President of Story
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Led content development and story for American Express & Delta Airlines on an AR experience / tour of the retired 747 that created Amex's new Delta Reserve Card
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Led social content and creative development and strategy for Beam Suntory's Tres Generaciones Tequila brand relaunch
Designit Creative Director
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Led content and messaging development for Cisco Webex
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Campaign Creative Director for Microsoft
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Agency and Brand redesign for Designit & Kindred at Home
Known Agency Creative Strategist
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Led Creative and Social Strategy for HBO Max, Rockefeller Center, Netflix and TBS Network
Fusion Media Group Executive Creative Director
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Oversaw two award winning content studios: The Onion Labs and Studio@Gizmodo, as well as the design team, the events team and the creative operations team
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Led the development and production of premium entertainment for brands including original video, podcast and film
Sony Music Entertainment SVP, Head of Branded Entertainment
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Astronauts Wanted was a youth-focused content development and IP company who creates premium programming that puts story first while tapping the zeitgeist of the youth experience. Astronauts Wanted was a joint venture between Judy McGrath, former Chairperson/CEO MTV Networks, and Sony Music Entertainment
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Head of Branded Division and lead creative for brand powered productions
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Led content strategy and concept development from idea to execution
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Oversaw generational research efforts
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Spearheaded industry events & company marketing
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Studio 71 SVP, Head of Creative Lab
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Developed a full-service creative studio and content strategy department
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Led team of 4 key capabilities: Creative, Marketing, Strategy & Channel Services (Optimization/Analytics/Reporting); hired, mentored and trained all staff in their individual discipline
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Reported to CEO and led new business development/creative pitches for all work pertaining to long-term content strategy and the creation of original branded entertainment
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Provided in-depth strategic analysis and insight to top-tier influencer talent
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Clients included Anheuser-Busch, Esteé Lauder Companies (Smashbox, Glamglow), NBCU (Tonight Show w/Jimmy Fallon, Meredith Viera Show, 'Harry'), Spike TV's Lip Sync Battle, MTV Braless and several others
Digitas North America VP, Social Content & Creative Strategy
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Led Creative, Audience & Content Strategy from concept development to execution
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Collaborated with SVP on staffing, training, team structure & agency product development
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Guides creative, media, analytics, account & production teams with strategy & execution
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Led influencer integration efforts on several campaigns
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Creator & Executive Producer of first agency podcast, Sometimes On
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Clients Include: American Express, Travelers, Comcast, Accenture, L’Oreal USA (L’Oreal Paris, Lancome, Maybeline, Garnier & ~20 other brands)
Skillset, Experience & Capabilities
Creative Direction & Leadership · Digital Marketing · Digital and Creative Project and Campaign Leadership · Team Leadership · Social Media Marketing · Digital Strategy· Presentation Design & Development · Integrated Marketing · Brand Design, Development and Messaging · Experiential Marketing · Website Design Management (Creative & Design) · Content and Messaging Development · Brand Management
Industries
Agency & Creative · Digital · Entertainment · Health & Life Sciences · High-Tech · Beauty & Cosmetics · Financial Services · Retail · Beverage
Education, Awards & Acknowledgements
School of Visual Arts
Bachelor of Fine Arts (BFA), Fine Arts
Adobe Omniture
Adobe
Monmouth University
Communications, Psychology
