Chris

C8 Partner - Creative Director

Expertise:

Creative Director
Digital Marketing Strategist
Digital Designer
Marketing and Brand Messaging
Integrated Marketing
Customer Experience
Social Media Marketing

Availability:

June for PT and Fractional

A Bit About Chris

Chris is well versed storyteller with a focus in content. She's adept at creative development and strategy, storytelling, insight fueled ideation, and overseeing production/post. Her most recent projects included experiential tool kits and XM events for Anheuser Busch and CocaCola Company.

Chris is so small business owner of a floral design studio, Flower Song LA, and a dive bar on the Jersey shore, Nip N Tuck Bar & Grill Non-professionally, Chris is a Second City improv & writing alum, a yoga teacher, a sailor, snowboarder and mixed media artist.

Highlighted Experience

October 2023 - Present

April 2023 - Present

March 2020 - Present

September 2019 - Present

August 2022 - April 2023

2022

2021 - 2022

2020

2018 - 2019

2016 - 2018

2015 - 2016

January 2005 - March 2007

C8 Partner with theProCollective

Songsaa Hawaii Beauty Product Advisor

Nip N Tuck Dive Bar Owner

Strong Female Lead Creative Owner

Salt Executive Creative Director

Led U creative for Anheuser Busch and CocaCola
XM-Experiential Marketing
Content & Brand Messaging

Day One Agency Vice President of Story

Led content development and story for American Express & Delta Airlines on an AR experience / tour of the retired 747 that created Amex's new Delta Reserve Card
Led social content and creative development and strategy for Beam Suntory's Tres Generaciones Tequila brand relaunch

Designit Creative Director

Led content and messaging development for Cisco Webex
Campaign Creative Director for Microsoft
Agency and Brand redesign for Designit & Kindred at Home

Known Agency Creative Strategist

Led Creative and Social Strategy for HBO Max, Rockefeller Center, Netflix and TBS Network

Fusion Media Group Executive Creative Director

Oversaw two award winning content studios: The Onion Labs and Studio@Gizmodo, as well as the design team, the events team and the creative operations team
Led the development and production of premium entertainment for brands including original video, podcast and film

Sony Music Entertainment SVP, Head of Branded Entertainment

Astronauts Wanted was a youth-focused content development and IP company who creates premium programming that puts story first while tapping the zeitgeist of the youth experience. Astronauts Wanted was a joint venture between Judy McGrath, former Chairperson/CEO MTV Networks, and Sony Music Entertainment
- Head of Branded Division and lead creative for brand powered productions
- Led content strategy and concept development from idea to execution
- Oversaw generational research efforts
- Spearheaded industry events & company marketing

Studio 71 SVP, Head of Creative Lab

Developed a full-service creative studio and content strategy department
Led team of 4 key capabilities: Creative, Marketing, Strategy & Channel Services (Optimization/Analytics/Reporting); hired, mentored and trained all staff in their individual discipline
Reported to CEO and led new business development/creative pitches for all work pertaining to long-term content strategy and the creation of original branded entertainment
Provided in-depth strategic analysis and insight to top-tier influencer talent
Clients included Anheuser-Busch, Esteé Lauder Companies (Smashbox, Glamglow), NBCU (Tonight Show w/Jimmy Fallon, Meredith Viera Show, 'Harry'), Spike TV's Lip Sync Battle, MTV Braless and several others

Digitas North America VP, Social Content & Creative Strategy

Led Creative, Audience & Content Strategy from concept development to execution
Collaborated with SVP on staffing, training, team structure & agency product development
Guides creative, media, analytics, account & production teams with strategy & execution
Led influencer integration efforts on several campaigns
Creator & Executive Producer of first agency podcast, Sometimes On
Clients Include: American Express, Travelers, Comcast, Accenture, L’Oreal USA (L’Oreal Paris, Lancome, Maybeline, Garnier & ~20 other brands)

Skillset, Experience & Capabilities

Creative Direction & Leadership · Digital Marketing · Digital and Creative Project and Campaign Leadership · Team Leadership · Social Media Marketing · Digital Strategy· Presentation Design & Development · Integrated Marketing · Brand Design, Development and Messaging · Experiential Marketing · Website Design Management (Creative & Design) · Content and Messaging Development · Brand Management